Is Witchcraft a Fad? or a Remembering of Old?

Lately, I’ve been struck by how accessible the magic of nature, divination, and the collective consciousness feels. Is it the weaving of voices across the internet that makes it seem so close at hand? Or is something deeper awakening in us?

When the world slowed during the COVID-19 pandemic, so many of us were forced to stop running from ourselves. The usual distractions fell away, and people turned inward. For some, that looked like sourdough bread or crochet. But for others, the ones who had always felt the soft whispers of the occult lingering in the background,it meant dusting off tarot decks, gathering crystals, researching herbs, cleansing our homes, or stepping barefoot into nature.

For me, it was a return to something I had always carried. Witchcraft had simmered quietly beneath the surface of my life for years. Hidden books on divination sat tucked away on my shelves, waiting for me to give them space. When that uninterrupted time finally came, I dove into worlds that had once only existed in my imagination.

Now, five years later, my practice has deepened and evolved. There were missteps, experiments, and plenty of lessons along the way. I’m still discovering something new every day. But I can’t help asking: is witchcraft itself growing more popular, or is it that those of us who lay dormant for so long are finally waking up?

I believe the collective is stirring. Many of us are becoming painfully aware of the dull ache of a sick society, our imbalance with nature, with each other, and with ourselves. In that ache, people are reaching for what some call “new age” spirituality, but which I see as the teachings of old. Pagan and Celtic practices of living in rhythm with the earth have existed for centuries. And now, the call of nature is ringing louder than ever.

But with this awakening comes something else: a sea of seekers who treat it as a passing trend. They dip into witchcraft for the aesthetic, then abandon it when the next shiny thing arrives. This wave of superficiality risks reducing practices of deep reverence into mere fluff.

For those of us who feel the call in our bones, the work is to stay steady. To continue learning, deepening, and embodying. To remind ourselves and others that witchcraft isn’t a trend. It is a remembering. A reweaving. A sacred way back to balance, both within and with the earth.

chloe lloyd is a divination witch , psychic and tarot reader from canada